Online and social media marketing

Google Ads, Facebook, Twitter

We have been offering fast, reliable, secure and affordable web and server hosting since 2010 and we are happy to be the preferred hosting partner for a number of BIG brands in Zimbabwe.  

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including smart phones, display advertising, and any other digital medium. As INDEX E-SOLUTIONS through our digital marketing department we help create, accelerate, and publish product or services to targeted market through digital networks.

We all know in this digital world Marketing has changed.  Traditional advertising does not work effectively anymore.  In addition, brochure-like websites are a thing of the past.  The web has given people ultimate freedom for choices on goods and services. When there are no monopolies and constrictions, interrupting people’s lives is not effective marketing anymore.

 

Our Digital Marketing portfolio

INDEX e-Solutions can help you modify your website so that Google can crawl it with easy and run a campaign for Google Ads. Google is the most used search engine and is used more each day and our team will help realize your dream

SEO

Search Engine Optimisation is the process of streamlining the structure and content of a website to make it position well in search engine results.

Originally search engines were quite basic and you could do well for search phrases based just on the keywords that were on your website, nowadays with Google dominating, the ranking methodologies are far more complex and Google state there are about 200 factors that are considered by their search engine before you are given a placing in the results.

Some of these factors have more weight than others. Adjusting your website to take consideration of just one of these can create a positive outcome for your site in search placings. Combining all of them could mean that your website could jump from 60th place to 4th place or even 1st. It does all depend though on your competition and what they are doing to make sure they do well in Google too. As SEO becomes more popular, ranking sites does too but clever planning from the start will result in good placings.

INDEX e-Solutions web engineers will optimise the below areas on your website:

  • Page Titles
  • Meta Description
  • Body of the page
  • Headers
  • Links
  • Volume of links
  • Linking text
  • Link weight

Blogging.

Search engine audiences
Getting recognition as an expert
Improves your message
Free research and development
Feedback on your space which you can guide

Blogging tips:

  • Pick a niche, become the authority
  • Network
  • Put your blog on existing website
  • Host the website in Zimbabwe
  • Regular posts – 1 per week for a year

Social Bookmarking

It is bookmarking items in public. You share with people what you are bookmarking and people can subscribe to what you bookmark. Your bookmarks are stored online, not on your computer

Social Media Marketing

Online and social media marketing is more than just broadcasting and interacting on your blog or website or forum. With new tools and the two-way and multi-way conversations that technology has brought, more and more companies are monitoring the web for mentions of their name and products and are then interacting with potential customers where their name is mentioned. Mostly this is happening on blog and discussion forums.
INDEX recommends, in addition to SEO and Google Ads, the adoption of Social Media Marketing.

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