Why do you need a blog for your company?

A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.  Below are 6 reasons to establish you own blog:

A blog is the best was to showcase your knowledge, passion and expertise

To convince your audience that you are an expert in your area, you can populate your blog with articles and posts ranging from simple and short news items to lengthy opinion articles examining industry trends. If you are an interior design expert, you can upload portfolios from your workshop. An advertising company can post blog articles on a new app that makes everything so much easier. A private consultant can write analytic entries on the changes in the market he is operating in. Possibilities are endless and a blog format can be easily meddled and played with. You can make it long or short, to the point or filled with pictures and fancy fonts – do whatever your heart desires and whatever your business requires but keep it professional.

 

Blogging is cheap

If you have a company, you probably already have your own website. Why not add a blog to it? It will really require more time than money and if you write about stuff you are passionate about, the right words will not only come easy, but the writing process will be enjoyable for you! Comparing blogging to other marketing techniques like PPC, paid ds, landing pages, directory and classifieds listings etc, it turns out that the associated risk is very low. In case of a failed marketing campaign based on, for example, Facebook ads, you are likely to lose quite a lot of money. Blogging rids you off such dangers – the starting costs are super low and so are the costs of maintaining it. That means you can easily adjust your blog to the needs of your customers – make the articles shorter, focus more of the theoretical side of your industry or anything that your customers might expect from you. You can try out different strategies and see, which one works the best for you, but with none of the costs associated with other types of marketing campaigns.  

 

Brings more organic search to your website

A person in need of help with a certain issue related to your business area will probably look for answers online. This is your potential customer who might stumble across your blog article, which explains the solutions perfectly. Going further, he will get on your website offering services he needs and there you have it – a new customer! There is however one condition – the content you publish needs to provide solutions, be informative and valuable so that your customers may benefit from it and your services.

 

Blogging can help you connect with your customers 

If a potential customer is typing keywords related to your business niche into Google, they can easily stumble upon your blog and discover what you offer! A blog is a great way to create a strong brand identity – as I mentioned before, it will showcase your passion and expertise. It will also provide help for the customers who may have some questions and are looking for answers online. A blog makes you look like an expert – especially if your business is operating in a niche.

 

Blogging can prop up other marketing campaigns 

Need some content for your social media? Blog links will work just fine! The posts can also seriously improve your SEO conversions. It is not a surprise that your customers are much more likely to find you online than by any other way. Luckily you can put all the keywords you need into your blog posts! Once a customer visits your blog you can hit them with a well-targeted ad showcasing a product or a service they are looking for! 

You need to keep up

Literally everyone is blogging nowadays. A company with no blog can be seen as obsolete nowadays – if you stay in the same spot, you are in fact going backwards! Data indicated that 88% of B2B companies and 76% of B2C companies use content marketing as a way to drive more sales. It’s a catch up or die out world, so don’t wait and start publishing

 

In summary, as you can see, there is a lot of reasons to start a blog for your company. A blog binds many pre-existing elements such as SEO, social media or PPC emphasising their impact. At the same time it acts great as a standalone entity creating a channel of communication with your customers and a place to showcase your expertise – a great way to build a strong brand identity! That’s quite a lot of benefits for a thing that bears a little to none risk, is highly adjustable and requires tiny costs. 

Ask INDEX to setup a blog for you and train you on how to write articles, upload and manage them online

Article by Ngonidzashe Dombo (Msc Information Systems Management)

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